Over the years, I’ve turned to online courses to dig deeper into all sorts of different topics ranging from creative photography to marketing to copywriting. Online courses can be a great way to learn more about a particular topic from the comfort of your own home.
I’ve spent more mornings than I can count perched at the dining room table with my laptop and a strong cup of coffee taking frantic notes as I watched online course videos. I’ve applied so much of what I’ve learned through these transformative courses and my business has benefited tremendously.
When the team and I started putting the pieces together to create the new Floret Online Workshop, I thought back on which online courses were the very best and made a long list the things I loved and wanted to incorporate into ours. I also noted all the things I wanted to do differently for our course. And I’m proud to say that we were able to accomplish all of them–plus more.
Here are a few key things that make the Floret Online Workshop unique.
First and foremost, this is truly a workshop. Unlike some online courses where the instructors upload a few videos and pdf’s and then walk away, the team and I will be right there alongside attendees the entire time. We will be very involved in every aspect of the six week course, sending out weekly lessons, offering live Q&A sessions and posting discussion prompts to engage our flower community.
Complete course packet. This 170 page printed course packet contains a decade’s worth of information and resources on growing a thriving flower farm business.
Even though the workshop is in a digital format, I know how important it is to have a physical copy of the course materials at your finger tips. So we will be mailing out our comprehensive course packets, plus other goodies from the farm so that attendees won’t need a ream of paper and an entire box of ink cartridges to print out the course material.
Lifetime access. The Floret Online Workshop is yours to keep. This is a feature that is really important to me. I’ve signed up for more than a few costly online courses only to learn later that access to the content expires after just one year. In the Floret Online Workshop participants will be able to go back and re-watch the video tutorials season after season, without fear of them disappearing.
100+ Video Tutorials. I am a visual learner and need to see something done, ideally over and over again, for it to sink in. Filmed over the course of a season, we’ll be going behind the scenes to learn all of the key strategies, systems and time-tested techniques that have contributed to Floret’s incredible success. I’ll be sharing all of our valuable small scale flower farming skills, including plant propagation, crop selection, efficient harvesting and packaging techniques, planning the farm and so much more. Each short video tutorial will allow attendees to learn at their own pace, view them in any order and revisit them anytime.
The Floret Learning Community aka “the tribe”. This private online forum is a place where attendees can participate in lively discussions of the workshop content, connect with others in their growing zone or region, post progress photos and ask any and all questions that surface.
Online Support Team. If you have followed Floret for any length of time, you’ve likely heard me talk about Team Floret. I have the immense privilege of working alongside an amazing group of incredibly smart, talented, kind, generous (and hilarious!) teammates every day.
Over the years, I’ve also had the opportunity to have a number of successful flower farmers travel to the farm and join the Floret Team to help teach and support students at our on-farm workshops.
As part of the new Floret Online Workshop, we’ve invited many of these all-star flower farmers to, once again, be a part of Team Floret and share their flower farming experience and expertise with participants. Our team of experienced farmer-florists will be providing additional support, offering guidance and coaching attendees through the six week course.
And what’s so great about this group is that, collectively, they represent diverse zones and climates from the arid desert to extreme mountain elevations to the hot, humid climates of the south. They also bring expertise with various farmer-florist business models, including urban and rural markets in all different regions of the country.
To learn more about this incredible course, please visit our Floret Online Workshop page.
In the new Floret Online Workshop, we pull back the curtain and show you step-by-step how we grow, harvest and sell high quality cut flowers and how we’ve built a thriving, profitable flower business on very little land.
Registration is only open through Thursday November 16th. We would love to have you join us!